5 Proven SEO Strategies To Improve Your Keyword Rankings On Google SERP

The position of your website in search results when someone conducts a search is known as search engine ranking. Because you want your audience to find your business, improving your search engine ranking is essential. You must show up on the first page of results for them to find it.  By improving your position in the search results, you will attract more leads to your page. These leads will result in conversions and returning clients for your business. At iBoost Web, we have years of experience in optimizing for SEO Los Angeles campaigns, and can assist your website obtain a higher search engine rating in search engines like Google

5 Tips To Improve Your Keyword Rankings On Google

Create a responsive website 

Developing a responsive website could result in higher search engine ranks later on. If your website is responsively designed, it may instantly adapt to any user's device. Regardless of whether people are accessing your website from a laptop, tablet, or smartphone, they have no trouble reading or navigating it. Google takes into account mobile compatibility when calculating rankings. When crawling and indexing websites, it now gives mobile devices priority, making it feasible for your website to appear in search results. As a result, building a responsive website is crucial for achieving higher search rankings.

Speed up your site loading speed

Although Google has always considered site speed to be a ranking factor, many websites still take a while to load, especially on mobile devices, where the bulk of searches are now conducted. Here are some simple steps  that you can take into consider to speed up your website

• Change to a more dependable, quicker hosting service.
• On your website, turn on compression for all images.
• To improve loading speed, use a content delivery network (CDN).
• You can also try using a tool called Google PageSpeed Insights to identify the particular problems if your loading speed is still a problem.

Regularly update your content

Checking how frequently a site updates its content is one of the best methods to determine how relevant it is, so make sure to do this. On a regular basis, audit your content and change it as necessary.

Try to regularly update your  blog section with fresh, keyword-rich posts to help your search engine rankings. Blog postings could be even shorter updates on the specific subjects you want to target. Link to relevant CMS webpages and blog posts when doing so will help the reader understand the subject matter better or provide them with further details.

Optimize internal links & anchor text

To move your blog post up the search engine rankings, you should add semantic keywords in your post and update it. Now that the keyword search rank has improved, it's time to concentrate on internal linking and anchor text.  When linking to a post, you must use anchor text.  Use the precise keyword term that you want to rank for when you connect the posts together. Additionally, avoid using the same keyword as the anchor text for several internal links; instead, use near variations of the term.

Boost your online presence

It is evident that search engines see every significant social media site as an authoritative brand. Facebook, Twitter, and LinkedIn are just a few of the websites with high PageRank in Google. By obtaining links from these networks, you can assist Google in assessing the relevance of your website. Your material will be seen more often on these social media platforms if more people like and share it. Long-term ranking improvement and maintenance may be aided by your continued acquisition of high-quality backlinks.

Conclusion

Search engine optimization is a gradual procedure that takes time to bear fruit. Usually, it takes a few months before you see the results of your SEO efforts. Applying the aforementioned five tactics will assist you in maintaining your authority even after you have achieved a given keyword ranking.