How To Improve Local SEO For Small Business?

When you are doing a business locally then you will find many competitors in that region. It’s an excellent way to avoid the rat race of trying to claim the top search engine rankings at a national level. However, SEO Atlanta is only effective if you know how to do it right, which isn’t easy.

6 Local SEO Tips That Can Benefit Any Small Business

1. Claim all business directories

Google My Business account is the first step toward the foundation of a successful local SEO. Do you know that when you see suggested companies in the sidebar of search result pages or wonder how new businesses appear on Google maps? This is all due to Google My Business. Once you claim your business, create an account, and add some love to the listing, the business description can influence SEO. You can add accurate business hours, business photos to help first-time customers, relevant call action etc. Google My Business is the most crucial business directory, and it is worth the time and attention of any business looking to improve local SEO.

2. Encourage customer reviews

Customer review is one of the most essential factors for search engine optimization. You can cultivate as many as possible as you have access to directories. A question arises: How to get customer reviews? The only answer is to make it easy. For instance, allow an ecommerce store to send an email later to ask about the customer's feedback in the form of a review. If you talk about Local SEO, you can ask for your thoughts in a physical medium, such as a business card or receipt. Another thing that shouldn't be forgotten is that some business directories have different review protocols and don't allow businesses to ask for reviews directly. Directing reviews to your Google My Business listing would always be more accessible.

3. Go mobile

82% of mobile searches are local. Regarding local SEO, mobile accessibility is always above the race. If your mobile website loads too slowly or isn't responsive, you will miss out on many potential mobile clients. The good news is that making a mobile-friendly website is pretty easy and convenient.  Choose a responsive WordPress theme to ensure everything is readable on the mobile screen. You can also use a third-party plugin like WP touch. The WPtouch helps to optimize mobile without any fuss at the end. Boosting your website's mobile performance enables you to expect better rankings and a lower bounce rate. If your load speed still struggles after optimization improvements, consider upgrading your current website hosting plan.

4. Identify local keywords

You cannot avoid dozens of hours fiddling with keywords, even for local SEO. Many marketers have an easier time locating effective keywords in the local marketplace. Once you have identified a compelling collection of non-localized keywords, it makes the work convenient. Use your existing customer data to determine the regions worthy of local marketing strategies. Avoid taking things to the state level unless you have multiple locations.

5. Create selective local content

When you are armed with local keywords, you must put them in the right place. Many businesses put plenty of time and workforce into running a company blog. Creating a constant stream of local content brings magic to your SEO ranking and can help you draw more organic traffic to your website. Focusing on local SEO, like SEO Atlanta, the content should be related to customers of your region. If you create generic content, you will have to contend with nationwide competition from other businesses employing the same technique. You'll have less competition and better ranking factors, and you will connect directly with potential customers in your area.

6. Optimize web page SEO

Fast speeds are not the only factors that will help you climb SERPs. Website optimization is the key, and if you think you already know how to optimize a website for SEO, it might be surprising to learn that the strategies are different for local optimization. To optimize local SEO Los Angeles, you must take things to the next level. It includes Implementing customer testimonials, the company citation and an interactive Google map on your website.

Conclusion

The other steps include ensuring consistent citation, lañd local bank links, data structures and getting social. These steps will improve your Local SEO for a small- scale business in SEO Los Angeles.